For all his sample-snipping and interest in rap beats, Baauer's become associated with what's been called "trap" music, a style of production similar to mainstream EDM, which mixes dubstep drops with rap's artillery fire drum programming. I really liked cutting up sample and trying to vary hip-hop beats." He posted "two pages" of Soundcloud tracks before Rustie featured "Harlem Shake" on his popular BBC Radio 1 Essential Mix last April in May, Mad Decent imprint Jefrees released "Harlem Shake" as a single. A couple years ago, he says, "I tried out making a hip-hop song one time after sucking at making house music for a long time…it felt really natural.
He spent time living in London, as a tween he aspired to be a turntablist, later he DJed house records and started making house tracks on Reason. I'm not really into music like Baauer's, I just thought that song was cool."īaauer, born Harry Rodrigues, is a 23-year-old Brooklyn-based producer. "I listen to a lot of hip-hop and a lot of jazz. "That was probably the first song I'd heard by Baauer," he said. I realized not getting that much publicity was better 'cause I have a dedicated cult following, and I would lose their respect." Frank wasn't a big Baauer fan before making his video, and says he still isn't. I already had a fan base before, as Filthy Frank, and were concerned that I was gonna hit the mainstream big time. At first I was upset, like, what's going on, I made this. I'm very happy it got that kind of exposure. It's a shame, that was probably the video I put the least amount of work into. We thought, well, we could turn this in to something good." Frank started making videos as a hobby when he was 12, and sounds almost disappointed that this particular video, which he says took about three days to inspire more successful imitators, was the one to leave such a mark. One of my friends was just playing the song on the speakers and I asked what, and it just happened to be 'Harlem Shake.' As soon as the drop of the song came, we just started going crazy.
Reached by phone, he explained the genesis of his "Harlem Shake" video, the one that started it all. Whose idea was the "Harlem Shake" video in the first place?įilthy Frank, a 19-year-old currently studying communications in New York who has about 13,000 subscribers on YouTube.
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